Method acting & Social Media

I was telling my friend about the social media arm of The Business Lounge. We have a few accounts on board now and my friend, who I shall call Pamela, - it's not her real name but I've always liked it because my mum had a very glamorous friend called Pamela. She wore short dresses, false eyelashes and had a beehive but that's another story.. Anyway Pamela asked me about the social media accounts we manage:
Pamela - 'So do you just tweet the same stuff out for everyone'?
Me - 'No, each brand is different so you have wear that brand for every comment or blog'.
Pamela (bored by now and looking at her nails) - 'So it's a bit like being an actor then'.
Me - 'Exactly'!

I hadn't thought about it in that way before but Pamela is right. Managing other people's social media is like being in a film and playing all the parts yourself! (Oscar winning performances of course). Meryl Streep has nothing on me. Today I have been an accountant - very professional and smiley with a twist.  He only has to look at your business figures and the tiger will be unleashed in him. He will single handedly rescue your company and make it flourish to it's maximum potential. Raaaaaaah! Hear him roar!

Just after lunch I became a car salesman. Oh but this was no ordinary car salesman - this was a car agent! Yeah that's right... only the BEST car agent in the land. They are swish! They are super cool! They will sell your car and source another without you even having to leave your office. They are also young and very good looking and like to have a cheeky convo now and again on Twitter and Facebook - I like that account, it's fun to manage.
After my Bafta winning performance as a car agent, I had a cup of Earl Grey to get me into character for Lady of the Manor, another account. It's funny but I type with a straighter spine than for the others, like I have a book balanced on the top of my head a la Lucy Clayton. A beautiful manor house just 2 hours outside of London that speaks for itself with its grandeur and history. As I stroll though the grounds of Facebook, Google+ etc, stopping to sniff the roses and marvel at the fountains in my head, I feel peace and calm enter my body. Ahhhhh,what a wonderful place for a divine wedding or a business retreat....

Cut to the stage where my old friend Rob De Niro is about to announce the best actress award. 'And the winner is...  Meryl Streep'! Oh well, maybe next year.

Of course, it's a bit like being a builder as well. You spend so much time on other people's social media that it's easy to neglect your own. It's the brand hat that often changes style or doesn't quite fit properly so you try this and that until that eureka moment when you say by Jove, I think I've got it! Other people's brands and social media persona's are sometimes much easier and straightforward.